Fundamental equity valuation seeks to determine an asset's intrinsic economic value independent of current market price fluctuations. The Dividend Discount Model (DDM) values a share of stock as the sum of all its projected future dividend payments discounted to the present.
The Gordon Growth Model assumes dividends grow at a constant annual rate in perpetuity (P0 = D1 / (k - g)). When an adviser evaluates a firm that pays stable, growing dividends, this model isolates the exact fair value supported by cash distributions.
Discounted Cash Flow (DCF) analysis projects free cash flows over a forecasting horizon and discounts them using a required hurdle rate (or WACC). Net Present Value (NPV) subtracts the upfront investment cost from total discounted inflows. A positive NPV signifies that the investment adds economic surplus.